Summary
BIRMINGHAM has this week taken a kicking for its alleged failure to market itself properly.
First, Clive Dutton, the city's erstwhile regeneration officer, said in a valedictory interview that the city did not realise that it had to put a sustained effort into marketing its profile.See the full content of this document
Extract
Profile Under Scrutiny ; Insideview
He added we should market Birmingham the way Guinness markets beer. With apo...
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